Info
 Work
 

Workscope

 
Data insights are now in sight
 
 
Involvement
— Brand positioning, tone of voice and narrative
— Brand identity, guidelines and toolkit
— Editorial design
 
Workscope is a technology start-up that helps bring order to computing by analysing data, sharing insights and helping to manage risk. Workscope were expanding their suite of software tools and wanted to move beyond being viewed as a single product organisation. They understood that for these changes to have real impact, they would need to rebrand.
 
Workscope is a technology start-up that helps bring order to computing by analysing data, sharing insights and helping to manage risk. Workscope were expanding their suite of software tools and wanted to move beyond being viewed as a single product organisation. They understood that for these changes to have real impact, they would need to rebrand.
Involvement
— Brand positioning, tone of voice and narrative
— Brand identity, guidelines and toolkit
— Editorial design
Very Own Studio Workscope Brand
 

 

 
We developed Workscope’s verbal identity; helping them define their vision, mission and values and articulate a clear tone of voice. This is encapsulated in their headline.
 
 
Shining a light on shadow IT
Very Own Studio Workscope Brand Guidelines
Brand Guidelines
Very Own Studio Workscope Tshirt
T Shirt
 

 

 
To communicate their new position and core messaging, we created a vibrant visual identity. The neon-like abstract W symbol expresses the company’s ability to 'shine a light on shadow IT'.
 
Very Own Studio Workscope Poster
Very Own Studio Workscope Letterhead
Very Own Studio Workscope Social Media
Social Media
 

 

 
Playful graphic devices and eye-catching accent colours enliven communications and act as a real counterpoint to their competitors.
 
Very Own Studio Workscope Presentation 1
Very Own Studio Workscope Presentation 2
Very Own Studio Workscope Presentation 3
Very Own Studio Workscope Presentation 4
Very Own Studio Workscope Presentation 5
Very Own Studio Workscope Presentation 6
Very Own Studio Workscope Presentation 7
Very Own Studio Workscope Presentation 8
Very Own Studio Workscope Website 1
Very Own Studio Workscope Website 2
Very Own Studio Workscope Website 3
 
The new branding has taken us to the next level. Feedback has been incredibly positive and people are more engaged with the company than ever. I really appreciated the professional and flexible approach too.
Omar Quraishi
Founder, Workscope
 

Results

 
Within weeks of launching their new brand identity, Workscope went through several successful rounds of investment, increasing their value by over 200%.
 
Very Own Studio Workscope Illustration 1
Very Own Studio Workscope Illustration 2
Very Own Studio Workscope Illustration 3
Very Own Studio Workscope Illustration 4
Very Own Studio Workscope Illustration 5
Very Own Studio Workscope Illustration 6
 

Contributors

 
Mark Ferguson: Design/creative direction, positioning and narrative
Marc Schaller: Project lead, positioning and narrative
Alex Farrall: Design and illustration