Info
Work
 

Matthew Lloyd Architects

 
Redefining, realigning and recontextualising a practice
 
 
Involvement
— Brand positioning, tone of voice and narrative
— Brand identity, guidelines and toolkit
— Editorial design
— Motion design
— Website design and development
 
Matthew Lloyd Architects have forged a reputation for their highly contextual approach to design. They create buildings that are recognised both for their beauty and their appropriateness.

We were commissioned to uncover their essence, evolve their visual identity and messaging and create a new website that lets their work speak for itself.

matthewlloyd.co.uk
 
Matthew Lloyd Architects have forged a reputation for their highly contextual approach to design. They create buildings that are recognised both for their beauty and their appropriateness.

We were commissioned to uncover their essence, evolve their visual identity and messaging and create a new website that lets their work speak for itself.

matthewlloyd.co.uk
Involvement
— Brand positioning, tone of voice and narrative
— Brand identity, guidelines and toolkit
— Editorial design
— Motion design
— Website design and development
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Strategy and narrative

 
The project started with a series of thoughtful discussions and workshops with the whole MLA team to develop a focussed strategy and compelling brand narrative. This included work on market differentiation and the identification of areas of opportunity.

We were searching for the unique and relevant truth about the practice which we could clarify and amplify. The agreed strategy, positioning and messaging formed the foundation of the visual work that followed, it can be boiled down to one sentence, Matthew Lloyd Architects are:
 
 
True to the spirit of every building, the essence of every community and the ambition of every client
Very Own Studio Matthew Lloyd Architects Brand Strategy
 

Visual identity

 
The visual identity is an evolution of Matthew Lloyd Architects’ previous brand. We devised a simple typographic logo, with subtle bespoke detailing.

It eschews decorative elements in favour of clear communication and timeless design. The identity system supports the longstanding reputation of the practice and brings a sense of confidence, style and craftsmanship.

A visual identity guide gives the MLA team the tools to create their own design documents following the established styles.
 
Very Own Studio Matthew Lloyd Architects Brand Identity
Very Own Studio Matthew Lloyd Architects Visual Identity Colours
Very Own Studio Matthew Lloyd Architects Office
Very Own Studio Matthew Lloyd Architects Office2
 

A website fit for the future

 
The responsive design, created as part of a rigorous and collaborative iterative design approach, greatly improves the user experience. It has been optimised for better performance and easy administration via a simple content management system. The result is a focussed, elegant and engaging website, that has a transformative effect on how Matthew Lloyd Architects present themselves digitally.
 
Very Own Studio Matthew Lloyd Architects Website Desktop Home
Very Own Studio Matthew Lloyd Architects Website Mobile Design
Very Own Studio Matthew Lloyd Architects Website Tablet
 

Bringing images to life

 
To help bring still images to life, add movement to the website and create dynamic visual overview of the practice, we designed a short animation.
 
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Contributors

 
Mark Ferguson: Project lead, design/creative direction, positioning and narrative
Marc Schaller: Positioning and narrative
Andy Mathieson: Website Development
James Huson: Motion design
Plus a big thank you to everyone at Matthew Lloyd Architects for their input.