Info
 Work
 

Studio Moren

 
Immerse yourself in architecture
 
 
Involvement
— Brand positioning, tone of voice and narrative
— Guidelines
— Website design and development
 
Studio Moren is an architecture and interior design practice formally know as Dexter Moren Associates. For over three decades, they have specialised in creating unique and functional spaces for clients in the hospitality sector.

We were briefed to help the leadership team deliver their vision for the next phase of the practice, to clarify their position and to create a website worthy of their work.

studiomoren.co.uk
 
Studio Moren is an architecture and interior design practice formally know as Dexter Moren Associates. For over three decades, they have specialised in creating unique and functional spaces for clients in the hospitality sector.

We were briefed to help the leadership team deliver their vision for the next phase of the practice, to clarify their position and to create a website worthy of their work.

studiomoren.co.uk
Involvement
— Brand positioning, tone of voice and narrative
— Guidelines
— Website design and development
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Strategic intent

 
Our process began with an in-depth strategy workshop and detailed competitor analysis. This helped the team align on where the Studio Moren fits in and how they stand out. We refined the Studio Moren messaging and tone of voice to ensure it fit with the personality of the practice.
 
Very Own Studio Studio Moren Brand Narrative
 

 

 
To help frame the creative thinking and ongoing conversations within the studio, we suggested introducing two internal initiatives. Studio Moren Extra encourages the team to explore socially and environmentally responsible projects. And Studio Moren Next is a platform for investigating the future of hospitality design.
 
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Website

 
The Studio Moren website was designed to reflect the all encompassing environments created by the practice. The new website creates a fullscreen experience where users can immerse themselves in the world-class architecture and interior design on display.
 
Very Own Studio Studio Moren Website Design Tablet Home
 

 

 
We created a digital experience that, despite being complex below the surface, appears simple, and refined to the user. We considered every interaction as users journey through the website. The website exudes a sense of confidence and shows the creativity of the practice as well as bringing the people that work there to the front.
 
Very Own Studio Studio Moren Website Design Tablet About
 

 

 
The intuitive design is supported by an easy to use content management system. This empowers the Studio Moren team to populate the website in a range of ways to best showcase each impressive portfolio case study. The website has many behind-the-scenes features. These include the ability to create and populate completely bespoke presentation pages that Studio Moren can send to specific people.
 
Very Own Studio Studio Moren Website Design Mobile Project Detail
Very Own Studio Studio Moren Website Design Desktop Project Overview 1
Very Own Studio Studio Moren Website Design Desktop Project Overview 2
Very Own Studio Studio Moren Website Design Desktop Project Overview 3
 

Results

 
Despite containing much larger images than the previous website, the amount of data users download is around 10% of what it was. The new website, loads faster, saves users energy and is a better user experience.
 
Very Own Studio Studio Moren Website Design Desktop Project Detail
 

Contributors

 
Mark Ferguson: Project lead, design/creative direction, positioning and narrative
Shelley Smith: Brand positioning, tone of voice and narrative
Alex Farrall: Website design
Chris Corby: Website Development