Info
Work
 

Edward Street Quarter

 
Building a brand for Brighton’s £120m property redevelopment
 
 
Involvement
Brand Strategy
Name generation
Brand identity
Guidelines
Art direction
Editorial design
Spatial design
Website design
 
First Base are redeveloping a site in Brighton that was previously home to a 1960s Amex House. The development – the largest mixed use project in the city for 25 years – will regenerate the area by providing much needed homes, offices, and public space.

We were commissioned to create a distinctive and memorable brand for the development. A brand that demonstrated the vision to support and nurture Brighton’s vibrant communities by building welcoming and beautifully designed spaces to work, live and play.

edwardstreetquarter.com
 
First Base are redeveloping a site in Brighton that was previously home to a 1960s Amex House. The development – the largest mixed use project in the city for 25 years – will regenerate the area by providing much needed homes, offices, and public space.

We were commissioned to create a distinctive and memorable brand for the development. A brand that demonstrated the vision to support and nurture Brighton’s vibrant communities by building welcoming and beautifully designed spaces to work, live and play.

edwardstreetquarter.com
Involvement
Brand Strategy
Name generation
Brand identity
Guidelines
Art direction
Editorial design
Spatial design
Website design
Very Own Studio Edward Street Quarter Cgi By F10 3000X1854Px
CGI image by F10 Studios
 

Getting the foundations right

 
Our starting point was to establish a strategy and brand narrative for the development. We helped our client define their purpose, vision, mission, values and personality. We also worked with them understand what makes them different from the competition and where they fit into the market. This was boiled down to the positioning line:
 

Space to Grow

Very Own Studio Edward Street Quarter Space To Grow Hoardings 3600X2225Px
Edward Street hoardings with the Space to Grow message
 

Full service

 
Very Own Studio worked on all aspects of the brand, creating a striking visual identity and designing all marketing materials. We were involved in naming the development and buildings. This involved polling local residents to gauge opinion and representing these findings.
 
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Visual identity

 
The logo has four strands — a subtle nod to the word quarter, it has been designed to animate as movement is a key part of the visual identity.

The visual identity uses a modern colour palette inspired by the materials used in the development. We selected a family of typefaces, created image and illustrative style guides and a range of graphic devices, and layout structures. This is all covered in a detailed but flexible identity guide. We were mindful that any brand assets need to work as well in small sizes such as on social media as they do a huge bill boards, so this was designed into the overall identity system.
 
Very Own Studio Edward Street Quarter Website Office Brochure Cover And Spread 3600X2225Px
Office brochure
Very Own Studio Edward Street Quarter Digital Office Brochure 3600X2225Px
Digital presentation document
Very Own Studio Edward Street Quarter Fblr Brochure Cover And Spread 3600X2225Px
Food, beverage, leisure and retail brochure
Very Own Studio Edward Street Quarter One Edward Square Floorplans Cover 1600X2000Px
One Edward Square floor plan cover
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Two Edward Square floor plan cover
 
Very Own Studio worked on all aspects of the brand, creating a striking visual identity and designing all marketing materials. All creative elements were cross checked against the brand narrative to ensure consistency of message.
Very Own Studio Edward Street Quarter Graphics 3600X2225Px
The stripe graphic runs through the whole visual identity
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Digital

 
Website and video
 
Very Own Studio Edward Street Quarter Website Home Tablet 3600X2225Px
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Very Own Studio Edward Street Quarter Website Mobile X3 3490X1745Px
 

Picture this

 
We worked with local photographer Kevin Meredith to capture the essence of Brighton. We co-ordinated and directed several photoshoots to illustrate life in the city and follow the progress of the build.
 
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Showing the best of Brighton
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Showing the best of Brighton
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Live, work and play
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Live, work and play
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Very Own Studio Edward Street Quarter Site Photography By Kevin Meredith 1200X742Px 1
Documenting the build
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Documenting the build
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Illustration by Claire Rollet
 
Very Own Studio clearly understood our brief and helped this evolve as the project developed. They created a memorable brand that reflected our vision and values. They consistently deliver high quality designs with great attention to detail.
Olaide Oboh
Director of Partnerships, First Base
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