Info
Work
 

Cartken

 
Branding the future of delivery
 
 
Involvement
— Brand positioning, tone of voice and narrative
— Brand identity, guidelines and toolkit
— Art direction of brand imagery
— Campaign identity
 
Originally conceived in Google's innovation department, Cartken is one of the worlds first autonomous robot delivery companies. After successful trials in the US, Japan and Europe, they needed to turn the company into a powerful and lasting brand.
 
Originally conceived in Google's innovation department, Cartken is one of the worlds first autonomous robot delivery companies. After successful trials in the US, Japan and Europe, they needed to turn the company into a powerful and lasting brand.
Involvement
— Brand positioning, tone of voice and narrative
— Brand identity, guidelines and toolkit
— Art direction of brand imagery
— Campaign identity
Very Own Studio Cartken Brand Identity2
 

 

 
We ran a series of immersive brand workshops with founders and key members of Cartken’s global team. It helped us bring the company’s core strengths, values and ambitions to life.
 
Very Own Studio Cartken Wordmark
Very Own Studio Cartken Logo
 

 

 
We wanted to visually communicate both the physical movement and the way a Cartken delivery makes recipients smile. The eye-catching visual identity is bright, playful and dynamic, it really differentiates Cartken from their competitors.
 
Very Own Studio Cartken Advertising 4
Very Own Studio Cartken Advertising 2
Very Own Studio Cartken Advertising 3
Very Own Studio Cartken Advertising 1
 
We love the new branding and we really enjoyed the process. The feedback from our internal brand launch was incredibly positive, in fact, I've never had it go so smoothly!
Anjali Naik
Co-Founder, Cartken
Very Own Studio Cartken Tshirt
Very Own Studio Cartken Staff Apparel
Very Own Studio Cartken Hat
 

Results

 
The unveiling of Cartken’s new brand helped to build confidence in their ambitious growth plans. This resulted in Cartken signing a partnership deal with Uber Eats shortly after launch.
 
Very Own Studio Cartken Render 1
Very Own Studio Cartken Render 4
Very Own Studio Cartken Render 3
Very Own Studio Cartken Render 2
 

Contributors

 
Mark Ferguson: Design/creative direction, positioning and narrative
Marc Schaller: Project lead, positioning and narrative
Alex Farrall: Design
F10 Studios: CGI Images