Info
Work
 

Cartken

 
Branding the future of delivery
 
 
Involvement
Brand strategy
Brand identity
Brand expression
Campaign identity
 
Originally conceived in Google's innovation department, Cartken is one of the worlds first autonomous robot delivery companies. After successful trials in the US, Japan and Europe, they needed to turn the company into a powerful and lasting brand.
 
Originally conceived in Google's innovation department, Cartken is one of the worlds first autonomous robot delivery companies. After successful trials in the US, Japan and Europe, they needed to turn the company into a powerful and lasting brand.
Involvement
Brand strategy
Brand identity
Brand expression
Campaign identity
Very Own Studio Cartken Brand Identity2
 

 

 
We ran a series of immersive brand workshops with founders and key members of Cartken’s global team. It helped us bring the company’s core strengths, values and ambitions to life.
 
Very Own Studio Cartken Wordmark
Very Own Studio Cartken Logo
 

 

 
We wanted to visually communicate both the physical movement and the way a Cartken delivery makes recipients smile. The eye-catching visual identity is bright, playful and dynamic, it really differentiates Cartken from their competitors.
 
Very Own Studio Cartken Advertising 4
Very Own Studio Cartken Advertising 2
Very Own Studio Cartken Advertising 3
Very Own Studio Cartken Advertising 1
 
We love the new branding and we really enjoyed the process. The feedback from our internal brand launch was incredibly positive, in fact, I've never had it go so smoothly!
Anjali Naik
Co-Founder, Cartken
Very Own Studio Cartken Tshirt
Very Own Studio Cartken Staff Apparel
Very Own Studio Cartken Hat
 

Results

 
The unveiling of Cartken’s new brand helped to build confidence in their ambitious growth plans. This resulted in Cartken signing a partnership deal with Uber Eats shortly after launch.
 
Very Own Studio Cartken Render 1
Very Own Studio Cartken Render 4
Very Own Studio Cartken Render 3
Very Own Studio Cartken Render 2
 

Project credits

 
Creative Direction: Mark Ferguson
Brand Strategy: Marc Schaller
Project Management: Marc Schaller
Design: Mark Ferguson & Alex Farrall
CGI Images: F10 Studios