Cartken

Branding the future of delivery

Involvement

— Brand positioning, tone of voice and narrative
— Brand identity, guidelines and toolkit
— Art direction of brand imagery
— Campaign identity

Originally conceived in Google's innovation department, Cartken is one of the worlds first autonomous robot delivery companies. After successful trials in the US, Japan and Europe, they needed to turn the company into a powerful and lasting brand.

Involvement

— Brand positioning, tone of voice and narrative
— Brand identity, guidelines and toolkit
— Art direction of brand imagery
— Campaign identity

We ran a series of immersive brand workshops with founders and key members of Cartken’s global team. It helped us bring the company’s core strengths, values and ambitions to life.

We wanted to visually communicate both the physical movement and the way a Cartken delivery makes recipients smile. The eye-catching visual identity is bright, playful and dynamic, it really differentiates Cartken from their competitors.

We love the new branding and we really enjoyed the process. The feedback from our internal brand launch was incredibly positive, in fact, I've never had it go so smoothly!

Anjali Naik
Co-Founder, Cartken

Results

The unveiling of Cartken’s new brand helped to build confidence in their ambitious growth plans. This resulted in Cartken signing a partnership deal with Uber Eats shortly after launch.

Contributors

Mark Ferguson: Design/creative direction, positioning and narrative
Marc Schaller: Project lead, positioning and narrative
Alex Farrall: Design
F10 Studios: CGI Images

Next project

Proxi

Launching a last mile logistics brand

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