South East Ayr
Pointing in the right direction
Involvement
Art direction
Brand identity
Brand guidelines
Environmental design
Graphic design
Signage/way-finding
Typography
Website design
Brand identity
Brand guidelines
Environmental design
Graphic design
Signage/way-finding
Typography
Website design
South East Ayr is a masterplan for a significant new three phase property development including 2,700 new homes to the south east of Ayr in Scotland. Very Own Studio worked in partnership with Schaller London to create a unique brand identity on behalf of client LXB Properties.
South East Ayr is a masterplan for a significant new three phase property development including 2,700 new homes to the south east of Ayr in Scotland. Very Own Studio worked in partnership with Schaller London to create a unique brand identity on behalf of client LXB Properties.
Involvement
Art direction
Brand identity
Brand guidelines
Environmental design
Graphic design
Signage/way-finding
Typography
Website design
Brand identity
Brand guidelines
Environmental design
Graphic design
Signage/way-finding
Typography
Website design

The logo
Our starting point for the property development brand identity is a simple graphic icon that draws on the geographical location of the development, combining the three words South East Ayr to create an arrow pointing south-eastwards.


A full brand identity
Around this logo design we created a full brand identity and set of flexible templates and guidelines for use by the client team, with examples of how the brand could be applied as the project progresses through the proposal and planning stages. These included website template design, public exhibitions and consultations, marketing collateral and way-finding.





Project credits
Creative Direction: Mark Ferguson
Project Management: Marc Schaller
Design: Mark Ferguson
Brand Strategy: Marc Schaller
Project Management: Marc Schaller
Design: Mark Ferguson
Brand Strategy: Marc Schaller