Info
 Work
 

South East Ayr

 
Pointing in the right direction
 
 
Involvement
Art direction
Brand identity
Brand guidelines
Environmental design
Graphic design
Signage/way-finding
Typography
Website design
 
South East Ayr is a masterplan for a significant new three phase property development including 2,700 new homes to the south east of Ayr in Scotland. Very Own Studio worked in partnership with Schaller London to create a unique brand identity on behalf of client LXB Properties.
 
South East Ayr is a masterplan for a significant new three phase property development including 2,700 new homes to the south east of Ayr in Scotland. Very Own Studio worked in partnership with Schaller London to create a unique brand identity on behalf of client LXB Properties.
Involvement
Art direction
Brand identity
Brand guidelines
Environmental design
Graphic design
Signage/way-finding
Typography
Website design
Very Own Studio South East Ayr Logo 3600X2225Px
 

The logo

 
Our starting point for the property development brand identity is a simple graphic icon that draws on the geographical location of the development, combining the three words South East Ayr to create an arrow pointing south-eastwards.
 
Very Own Studio South East Ayr Signage 3600X2225Px
Very Own Studio South East Ayr Brand Guide 1 3600X2225Px
 

A full brand identity

 
Around this logo design we created a full brand identity and set of flexible templates and guidelines for use by the client team, with examples of how the brand could be applied as the project progresses through the proposal and planning stages. These included website template design, public exhibitions and consultations, marketing collateral and way-finding.
 
Very Own Studio South East Ayr Brand Guide 2 3600X2225Px
Very Own Studio South East Ayr Brand Guide 3 3600X2225Px
Very Own Studio South East Ayr Brand Guide 4 3600X2225Px
Very Own Studio South East Ayr Brand Guide 5 3600X2225Px
Very Own Studio South East Ayr Brand Guide 6 3600X2225Px
 

Project credits

 
Creative Direction: Mark Ferguson
Project Management: Marc Schaller
Design: Mark Ferguson
Brand Strategy: Marc Schaller