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Work
 

Plastic Free Pledge

 
The final straw!
 
 
Involvement
Brand identity
Brand guidelines
Graphic design
Name creation
Print
Typography
 
Plastic Free Pledge started life as a local campaign to reduce the amount of plastic straws being used at venues in Brighton. It soon spread to include other towns and cities across the UK. The campaign has now grown in to an international movement and is tackling other single use plastics.

To help Plastic Free Pledge in their mission to grow gain more attention and further the cause we were briefed to redesign their visual identity. Following consultation it was agreed that they needed a simple and positive identity with a friendly international feel that could easily be applied by the organisation themselves.
 
Plastic Free Pledge started life as a local campaign to reduce the amount of plastic straws being used at venues in Brighton. It soon spread to include other towns and cities across the UK. The campaign has now grown in to an international movement and is tackling other single use plastics.

To help Plastic Free Pledge in their mission to grow gain more attention and further the cause we were briefed to redesign their visual identity. Following consultation it was agreed that they needed a simple and positive identity with a friendly international feel that could easily be applied by the organisation themselves.
Involvement
Brand identity
Brand guidelines
Graphic design
Name creation
Print
Typography
Very Own Studio Plastic Free Pledge Logo 3600X2225Px
 

Helping the movement take flight

 
We designed a logo that represents a pledge or oath, made by holding one hand up, but combines this with the image of a dove, a symbol of freedom, peace and love, known for its ability to carry messages. The bright, modern and friendly colour palette using natural sky blue and greens hint at nature, while beige, red and navy offer contrast. As well as the usual visual elements such as logos, colours, graphics and typefaces, we also created campaign ideas and a naming structure.
 
Very Own Studio Plastic Free Pledge Affinity Lockup 3600X2225Px
Very Own Studio Plastic Free Pledge Brand Colours 3600X2225Px
Very Own Studio Plastic Free Pledge Stickers 3600X1340Px
 
Since launching the new identity, Wahaca and Leon, plus many smaller independent restaurants have signed up to the Pledge.
Very Own Studio Plastic Free Pledge T Shirt 3600X2225Px
Very Own Studio Plastic Free Pledge Visual Identity 01 3600X2025Px
Very Own Studio Plastic Free Pledge Visual Identity 02 3600X2025Px
Very Own Studio Plastic Free Pledge Visual Identity 03 3600X3153Px
Very Own Studio Plastic Free Pledge Destraw 3600X2225Px