Plastic Free Pledge
The final straw!
Helping the movement take flight
We designed a logo that represents a pledge or oath, made by holding one hand up, but combines this with the image of a dove, a symbol of freedom, peace and love, known for its ability to carry messages. The bright, modern and friendly colour palette using natural sky blue and greens hint at nature, while beige, red and navy offer contrast. As well as the usual visual elements such as logos, colours, graphics and typefaces, we also created campaign ideas and a naming structure.
Since launching the new identity, Wahaca and Leon, plus many smaller independent restaurants have signed up to the Pledge.