South East Ayr

Pointing in the right direction

Involvement

— Brand positioning, tone of voice and narrative
— Brand identity, guidelines and toolkit
— Art direction of brand imagery
— Environmental design, signage and way-finding
— Website design

South East Ayr is a masterplan for a significant new three phase property development including 2,700 new homes to the south east of Ayr in Scotland. Very Own Studio worked in partnership with Schaller London to create a unique brand identity on behalf of client LXB Properties.

Involvement

— Brand positioning, tone of voice and narrative
— Brand identity, guidelines and toolkit
— Art direction of brand imagery
— Environmental design, signage and way-finding
— Website design

The logo

Our starting point for the property development brand identity is a simple graphic icon that draws on the geographical location of the development, combining the three words South East Ayr to create an arrow pointing south-eastwards.

Very Own Studio South East Ayr Signage 3600X2225Px

A full brand identity

Around this logo design we created a full brand identity and set of flexible templates and guidelines for use by the client team, with examples of how the brand could be applied as the project progresses through the proposal and planning stages. These included website template design, public exhibitions and consultations, marketing collateral and way-finding.

Contributors

Mark Ferguson: Design/creative direction, positioning and narrative
Marc Schaller: Project management, positioning and narrative

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