Info
 Work
 

Proxi

 
Launching a last mile logistics brand
 
 
Involvement
— Brand positioning, tone of voice and narrative
— Brand identity, guidelines and toolkit
— Art direction of brand imagery
— Campaign identity
 
Proxi planned to offer a more efficient and sustainable delivery and fulfilment service across London. But as a new entrant, the company knew it was important to stand out, in an increasingly crowded last mile deliveries sector.
 
Proxi planned to offer a more efficient and sustainable delivery and fulfilment service across London. But as a new entrant, the company knew it was important to stand out, in an increasingly crowded last mile deliveries sector.
Involvement
— Brand positioning, tone of voice and narrative
— Brand identity, guidelines and toolkit
— Art direction of brand imagery
— Campaign identity
Very Own Studio Proxi Brand Identity Smiles Miles
 

 

 
We wanted to make sure that Proxi became known not only for their superior service, but for their uniquely personal approach to customer service too. Their neighbourly ‘always local’ tagline and ‘more smiles in less miles’ campaign line were created with this in mind.
 
Very Own Studio Proxi Brand Identity Poster
Very Own Studio Proxi Brand Identity Poster2
 

 

 
The branding process included a large leadership group with a variety of thoughts and ideas. They succeeded in aligning the whole team, and the final brand identity they produced made the whole team proud and excited for our launch.
 
Very Own Studio Proxi Brand Identity Delivery Vehicle
Very Own Studio Proxi Brand Identity Delivery Vehicle2
 

 

 
To help set Proxi apart in its category, we created an identity that is eye-catching and playful. The logo visually represents what the company do – delivering to local communities from central locations.
 
Very Own Studio Proxi Visual Identity Guide
Very Own Studio Proxi Brand Identity Icon Choose Date
Very Own Studio Proxi Brand Identity Icon Choose Location
Very Own Studio Proxi Brand Identity Icon Eco Fleet
Very Own Studio Proxi Brand Identity Icon Quick Quote
Very Own Studio Proxi Brand Identity Uniform Winter
Very Own Studio Proxi Brand Identity Uniform Summer
 

 

 
Proxi’s new brand launched following a $20m investment raise. It helped establish brand recognition and immediate awareness amongst B2B retailers across London.
 
 

Contributors

 
Mark Ferguson: Design/creative direction, positioning and narrative
Marc Schaller: Project lead, positioning and narrative