MCW Architects
A refreshed brand and website, designed from the inside out
Involvement
— Brand positioning, tone of voice and narrative
— Brand identity, guidelines and toolkit
— Editorial design and presentation templates
— Website design and development
— Website copywriting
— Portrait and studio photography
— Motion design
— Brand identity, guidelines and toolkit
— Editorial design and presentation templates
— Website design and development
— Website copywriting
— Portrait and studio photography
— Motion design
MCW Architects is a successful Cambridge practice established in 2012 by three architects and their loyal team. Their old identity was feeling a little tired and monochrome and didn’t reflect their caring values and warm personality.
MCW Architects is a successful Cambridge practice established in 2012 by three architects and their loyal team. Their old identity was feeling a little tired and monochrome and didn’t reflect their caring values and warm personality.
Involvement
— Brand positioning, tone of voice and narrative
— Brand identity, guidelines and toolkit
— Editorial design and presentation templates
— Website design and development
— Website copywriting
— Portrait and studio photography
— Motion design
— Brand identity, guidelines and toolkit
— Editorial design and presentation templates
— Website design and development
— Website copywriting
— Portrait and studio photography
— Motion design

Evolution of the MCW brand
To understand who MCW are and what they stand for, we spent time getting to know the team and their key clients. And then we reflected their values and personality through every element of their new identity; from logo, colour palette and tone of voice, to how we presented their website. Every choice is deliberate and builds into a story about this lovely group of people.
Mark Ferguson
Very Own Studio
Very Own Studio

Working with Very Own Studio to rethink how we present ourselves to the world has been an absolute pleasure. Mark and the team demonstrated incredible skill (and patience) in guiding us to achieve consensus on the design of our visual identity and website. We are thrilled with the results and highly recommend Very Own Studio to anyone.
Colin Moses
Director — MCW Architects
Director — MCW Architects

Brand narrative

Visual identity style guide explains the brand narrative, values, personality, tone of voice and visual tone we developed from team workshops, key client interviews and competitor analysis


Posters





Editorial design


Website design and development

Website portfolio grouped around client stories

Visit the website: mcwarchitects.com


Presentation document template design

Photography









Contributors
Mark Ferguson: Creative direction, brand positioning, graphic design, website design, template design
Shelley Smith: Brand positioning, tone of voice and narrative, website copywriting
Andy Mathieson: Website development
Greg Coley: Visual identity concept design
Alex Farrall: PowerPoint presentation design
Adam Bronkhorst: Photography
Celia Trandafir: Photo editing
Chris Jordan: Motion design
Shelley Smith: Brand positioning, tone of voice and narrative, website copywriting
Andy Mathieson: Website development
Greg Coley: Visual identity concept design
Alex Farrall: PowerPoint presentation design
Adam Bronkhorst: Photography
Celia Trandafir: Photo editing
Chris Jordan: Motion design