Info
 Work
 

MCW Architects

 
A refreshed brand and website, designed from the inside out
 
 
Involvement
— Brand positioning, tone of voice and narrative
— Brand identity, guidelines and toolkit
— Editorial design and presentation templates
— Website design and development
— Website copywriting
— Portrait and studio photography
— Motion design
 
MCW Architects is a successful Cambridge practice established in 2012 by three architects and their loyal team. Their old identity was feeling a little tired and monochrome and didn’t reflect their caring values and warm personality.
 
MCW Architects is a successful Cambridge practice established in 2012 by three architects and their loyal team. Their old identity was feeling a little tired and monochrome and didn’t reflect their caring values and warm personality.
Involvement
— Brand positioning, tone of voice and narrative
— Brand identity, guidelines and toolkit
— Editorial design and presentation templates
— Website design and development
— Website copywriting
— Portrait and studio photography
— Motion design
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Evolution of the MCW brand
 
To understand who MCW are and what they stand for, we spent time getting to know the team and their key clients. And then we reflected their values and personality through every element of their new identity; from logo, colour palette and tone of voice, to how we presented their website. Every choice is deliberate and builds into a story about this lovely group of people.
Mark Ferguson
Very Own Studio
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Working with Very Own Studio to rethink how we present ourselves to the world has been an absolute pleasure. Mark and the team demonstrated incredible skill (and patience) in guiding us to achieve consensus on the design of our visual identity and website. We are thrilled with the results and highly recommend Very Own Studio to anyone.
Colin Moses
Director — MCW Architects
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Brand narrative
Very Own Studio Mcw Architects Brand Guidelines
Visual identity style guide explains the brand narrative, values, personality, tone of voice and visual tone we developed from team workshops, key client interviews and competitor analysis
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Very Own Studio Mcw Architects Cover Framed
Posters
Very Own Studio Mcw Architects Cover 1
Very Own Studio Mcw Architects Cover 2
Very Own Studio Mcw Architects Cover 3
Very Own Studio Mcw Architects Cover 4
Very Own Studio Mcw Architects Brochure Cover
Editorial design
Very Own Studio Mcw Architects Brochure Spread
Very Own Studio Mcw Architects Website Home
Website design and development
Very Own Studio Mcw Architects Website Desktop
Website portfolio grouped around client stories
Very Own Studio Mcw Architects Website Mobile
 
Visit the website: mcwarchitects.com
Very Own Studio Mcw Architects Website Mobile Project
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Presentation document template design
Very Own Studio Mcw Architects Staff Photography Group Shot
Photography
Very Own Studio Mcw Architects Staff Photography Murdoch Cameron
Very Own Studio Mcw Architects Staff Photography Alba Salcedo
Very Own Studio Mcw Architects Staff Photography Colin Moses
Very Own Studio Mcw Architects Staff Photography Paula Mejia Wright
Very Own Studio Mcw Architects Staff Photography Hien Nguyen
Very Own Studio Mcw Architects Staff Photography Javier Vicioso
Very Own Studio Mcw Architects Staff Photography Lien Geens
Very Own Studio Mcw Architects Staff Photography Peter Williams
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Contributors

 
Mark Ferguson: Creative direction, brand positioning, graphic design, website design, template design
Shelley Smith: Brand positioning, tone of voice and narrative, website copywriting
Andy Mathieson: Website development
Greg Coley: Visual identity concept design
Alex Farrall: PowerPoint presentation design
Adam Bronkhorst: Photography
Celia Trandafir: Photo editing
Chris Jordan: Motion design