Hello Neighbour
Letting homes in harmony
Involvement
— Brand positioning, tone of voice and narrative
— Brand identity, guidelines and toolkit
— Art direction of brand imagery
— Spatial design
— Website design
— Brand identity, guidelines and toolkit
— Art direction of brand imagery
— Spatial design
— Website design
Property technology venture Hello Neighbour are disrupting the residential lettings industry. The platform, which enables landlords to let their properties at the click of a button, removes the friction and unnecessary expense found with more traditional high street estate agency services.
The company also better serve tenants too, by empowering end users with easy access to letting information, appointment booking, key drop services and beyond. Given the similarity and volume of high street estate agency brands, the team at Hello Neighbour briefed us to create a brand identity that would set them apart and put their refreshing approach on the map.
The company also better serve tenants too, by empowering end users with easy access to letting information, appointment booking, key drop services and beyond. Given the similarity and volume of high street estate agency brands, the team at Hello Neighbour briefed us to create a brand identity that would set them apart and put their refreshing approach on the map.
Property technology venture Hello Neighbour are disrupting the residential lettings industry. The platform, which enables landlords to let their properties at the click of a button, removes the friction and unnecessary expense found with more traditional high street estate agency services.
The company also better serve tenants too, by empowering end users with easy access to letting information, appointment booking, key drop services and beyond. Given the similarity and volume of high street estate agency brands, the team at Hello Neighbour briefed us to create a brand identity that would set them apart and put their refreshing approach on the map.
The company also better serve tenants too, by empowering end users with easy access to letting information, appointment booking, key drop services and beyond. Given the similarity and volume of high street estate agency brands, the team at Hello Neighbour briefed us to create a brand identity that would set them apart and put their refreshing approach on the map.
Involvement
— Brand positioning, tone of voice and narrative
— Brand identity, guidelines and toolkit
— Art direction of brand imagery
— Spatial design
— Website design
— Brand identity, guidelines and toolkit
— Art direction of brand imagery
— Spatial design
— Website design
We identified the common needs of both landlords and tenants, before creating a unique positioning territory, brand and marketing messaging and a visual identity that would gain attention and appeal to each group.
From logo, colour, type, imagery and iconography design and usage rules to print, signage, presentation, social media and website design, we designed Hello Neighbour a powerful brand identity and cohesive brand guidelines, that will direct company communications for many years.
The final result exceeded expectations, but the process of getting there was possibly more beneficial. It has allowed us to really identify our core value proposition. The new brand is great, it really makes us stand out, but the aspect I like most is the soul it has brought to the surface.
Michael Jenkins
Founder, Hello Neighbour
Founder, Hello Neighbour
Contributors
Mark Ferguson: Design/creative direction, positioning and narrative
Marc Schaller: Project lead, positioning and narrative
Alex Farrall: Design and illustration
Shelley Smith: Brand narrative and copy
Marc Schaller: Project lead, positioning and narrative
Alex Farrall: Design and illustration
Shelley Smith: Brand narrative and copy