Rare Architects
Artfully crafted, playfully simple
Involvement
— Brand positioning, tone of voice and narrative
— Name creation
— Brand identity, guidelines and toolkit
— Editorial design
— Website design and development
— Name creation
— Brand identity, guidelines and toolkit
— Editorial design
— Website design and development
Rare are a niche architectural practice that design beautiful, exclusive spaces. We really enjoyed the challenge of working with their team to find a name and create an identity that expresses their unique position.
Bold yet subtle, artfully crafted and playfully simple. The Rare brand is a reflection of the architecture they create.
rare-architects.co.uk
Bold yet subtle, artfully crafted and playfully simple. The Rare brand is a reflection of the architecture they create.
rare-architects.co.uk
Rare are a niche architectural practice that design beautiful, exclusive spaces. We really enjoyed the challenge of working with their team to find a name and create an identity that expresses their unique position.
Bold yet subtle, artfully crafted and playfully simple. The Rare brand is a reflection of the architecture they create.
rare-architects.co.uk
Bold yet subtle, artfully crafted and playfully simple. The Rare brand is a reflection of the architecture they create.
rare-architects.co.uk
Involvement
— Brand positioning, tone of voice and narrative
— Name creation
— Brand identity, guidelines and toolkit
— Editorial design
— Website design and development
— Name creation
— Brand identity, guidelines and toolkit
— Editorial design
— Website design and development
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Texture images are used to reflect Rare’s focus on the finer details.
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Echoing Rare’s playful approach, headlines are displayed in an expressive way.
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I have been through the branding and website design process several times. Where Very Own Studio excelled was in getting to the nub quickly and efficiently without the need for multiple iterations.
Very Own Studio’s thorough brand workshop with our leadership team meant that their understanding of our skillset, people and culture was very clear. They were able to draw out information that we hadn’t even realised or appreciated ourselves.
There is great clarity in Very Own Studio's creative ideas, I left every presentation excited with the designs and looking forward to the next stage. The new brand has been well received, and most importantly, is well understood.
Very Own Studio’s thorough brand workshop with our leadership team meant that their understanding of our skillset, people and culture was very clear. They were able to draw out information that we hadn’t even realised or appreciated ourselves.
There is great clarity in Very Own Studio's creative ideas, I left every presentation excited with the designs and looking forward to the next stage. The new brand has been well received, and most importantly, is well understood.
Jonny Plant
Director, Rare Architects
Director, Rare Architects
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Visit the website: rare-architects.co.uk
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Contributors
Mark Ferguson: Creative direction, design and project lead
Shelley Smith: Brand positioning, tone of voice and narrative
Andy Mathieson: Website Development
Greg Coley: Graphic design
Alex Farrall: Graphic design
Shelley Smith: Brand positioning, tone of voice and narrative
Andy Mathieson: Website Development
Greg Coley: Graphic design
Alex Farrall: Graphic design