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Plastic Free Pledge

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The final straw!

Background

Plastic Free Pledge started life as a local campaign to reduce the amount of plastic straws being used at venues in Brighton. It soon spread to include other towns and cities across the UK. The campaign has now grown in to an international movement and is tackling other single use plastics.

Brief

To help Plastic Free Pledge in their mission to grow gain more attention and further the cause we were briefed to redesign their visual identity. Following consultation it was agreed that they needed a simple and positive identity with a friendly international feel that could easily be applied by the organisation themselves.

Solution

We designed a logo that represents a pledge or oath, made by holding one hand up, but combines this with the image of a dove, a symbol of freedom, peace and love, known for its ability to carry messages. The bright, modern and friendly colour pallet using natural sky blue and greens hint at nature, while beige, red and navy offer contrast. As well as the usual visual elements such as logos, colours, graphics and typefaces, we also created campaign ideas and a naming structure.

Results

Since launching the new identity, Wahaca, Jamie’s Italian and Leon, plus many smaller independent restaurants have signed up to the Pledge.

Testimonial

Mark understood our needs and helped us clarify own goals and targets in a way that we had been unable to do previously. Our brief wasn’t simple; asking for a brand that could be used internationally – but also locally, to be professional – but personal, and to be flexible depending on the current campaign focus. Amazingly, Very Own Studio were able to deliver and the brand has been incredibly popular amongst our followers, supporters and team of Ambassadors. The new identity has allowed us to rapidly increase the impact of the campaign. We continue to work with Very Own Studio as they help us apply our impressive new identity.

Jake Arney — Co-Founder, Plastic Free Pledge

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