Call: 01273 423 345 Email: info@veryownstudio.com

Love Not Money

LNM_Logo

A brand identity for a competitive world

Background

Love Not Money is an independent cycling lifestyle brand with an original clothing range and a scheme that support competitors across a range of cycling disciplines.

Brief

Founder James Tresman briefed Very Own Studio to create a new brand identity to be applied across Love Not Money’s clothing range, promotional items and team kits.

Solution

We designed a logo based on three symbols, with the idea that it can be understood internationally and recognised wherever cycling teams are competing. We also created sub brands which were applied to training wear and grass roots support materials. We worked with Love Not Money to roll the new identity out across all branded materials including postcards, stationery, banners and website graphics.

Testimonial

“Very Own Studio established the brand identity and has crafted a logo that now features on a wide range of clothing and race team kit. I am delighted to say they are designers I trust with the most important work. Highly recommended.”
– James Tresman, Founder

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