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Kape

VOS_Kape_Identity_Logos

Launching a crusade

Background

Kape is a tech business that makes the internet a safer, more accessible place. Formally known as Crossrider, the business has grown quickly, acquiring several products – each with its own identity.

Brief

To help consolidate their various platforms, the leadership team decided to rebrand. Working with the Foreground team, our brief was to create a name and bold new identity for the business.

Solution

The word Kape is transformational, exciting and gives the brand super hero status. The new identity sets Kape apart from competitors. Our research showed that rivals take a passive approach to communication. We proposed Kape adopt an active personality, fighting to protect its clients and championing the cause. This was dubbed Kape’s Crusade.
The Kape identity is bold, bright and provocative, mixing sharp geometric graphics with hand rendered assets and bright colours to show their fearless personality and positive actions.

Results

In the two months following the new brand launch, Kape’s share price increased by over 67%, adding over £76,000,000 to the value of the business.

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