Call: 01273 423 345 Email: info@veryownstudio.com

Be Your Own Guru

VOS_Be_Your_Own_Guru_Identity_logo

Creating a virtuous cycle

Background

Be Your Own Guru is an organisation set up to support personal growth. They believe we all have a superhero inside us. Their interactive workshops, coaching and events are designed to help people find their super-power, gain personal insights and grow in confidence and courage.

Brief

Having already been through an unsuccessful rebranding process, Be Your Own Guru approached us to help them capture the spirit of their business and communicate who they are.

Solution

Rather than focussing on what Be Your Own Guru do, we took inspiration from the results of their workshops and the personal growth journey and positive habits formed during them. The new logo incorporates a hand rendered upward spiral icon that depicts the positive effects of their courses. Their brand messaging has been designed to appeal to their target audiences, looking professional and trustworthy, but not too corporate.

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