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Club Gourmet

Club_Gourmet_Logo

Background

The Club Gourmet concept, popular in the United States, is based on members visiting restaurants and creating reviews, in return for discounted meals.

Brief

The client wanted to bring the Club Gourmet concept to the UK, and wanted a brand and marketing materials to help make Club Gourmet more visible to potential funders.

Solution

The identity was formed by mixing the letters C and G to make a stencil style icon that is simple but distinctive. This simple graphic icon is accompanied by a lavish typeface and bright colours to make promotional items stand out.
 
The identity was applied to stationery that was printed on coloured stock, and to an A5 promotional brochure. Aimed at encouraging people to become a member of the club, the brochure uses large modern food photography and a simple circular graphic device to impart its key points.

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