Did you know that ‘ghost gear’ – discarded fishing line and nets – pose a real threat to marine wildlife? Sea creatures get tangled in or swallow the loose materials which can result in their death.
The World Cetacean Alliance (WCA) is a partnership that works to protect whales, dolphins and porpoises (cetaceans). They operate in 23 countries worldwide, aiming to conserve and protect cetaceans and their habitats.
This image, designed and constructed from material found on local beaches, was made to help promote the WCA’s Net Effect campaign. It aims to raise public awareness of the problem of ghost gear and the threat it poses to marine wildlife.
Each letter was individually manipulated from netting or fishing line that had washed up on the beaches of Brighton and East Sussex. A big thanks goes out to our super studio buddy Claire Potter for scavenging and cleaning the materials — Claire has also created an amazing chandelier as part of the same project. The letters were then lit and photographed on a contrasting background. The resulting image, after some minor retouching and colour correcting, was made into a poster.
We wish the World Cetacean Alliance good luck in their fight to educate, raise awareness, release trapped wildlife and bring an end to ghost nets.