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A new identity for a new business

Posted on January 8th 2013

Be-jewel is a small company producing handcrafted jewellery and accessories using Swarovski crystals and pearls.

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The owner of Be-jewel asked us to work with her from the beginning as she created the company on a limited budget; help to devise a name, create a visual identity and design and build a website, and art direct photography.

After agreeing on the name Be-jewel, we designed a logo incorporating a heart, a crystal and the letter J. We went on to apply this identity to stationery and packaging for the jewellery, and then to the new website. Our aim throughout was to convey a soft, elegant and feminine feel, which would appeal to the bridal market.

Since its inception Be-jewel has become increasingly visible at wedding fairs and events. In 2012 it was a finalist in County Brides northwest wedding awards.

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