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Shoot Boutique identity

Posted on October 4th 2010

Here’s a quick sneak-peek at the identity I’ve created for a new client.

I was recently approached to design the visual identity for a company in Manchester that is developing a high-end mobile photo booth. The booth will be hired out at weddings and used to capture guests enjoying the special day.

Once guests have entered the booth, and positioned themselves on the decorative chaise longue, they simply press a button on the touch screen and their image is taken and printed out. A second print is also retained for the newly married couple, as a reminder of the day. The high quality lighting and camera set-up ensure that the images produced within the booth look like they were taken professionally.

With the booth already in development, it was important to create a name for the company. I proposed several name options, all with URL availability, of which the name Shoot Boutique was chosen.

It was important to make the brand stand out against the traditional wedding graphic design style which tends to use script fonts and flourishes. The simple icon depicts an abstract flower made up of several interlocking circles. The circle, a traditional wedding symbol, represents the promise of never-ending love, as in the wedding ring. The type that accompanies the icon is clean and easily read.

The icon has also been dissected into its constituent parts and these are restructured to form other fleurons (flower shaped glyphs) that will be used across the marketing collateral at different scales, almost like confetti.

More will be revealed soon when the brand is applied to the completed booth as well as across website and print applications.

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