Whilst studying for an MA in Visual Communication, I undertook an in-depth investigation into the relationships between working environments and creativity within the design industry.
The aim of the investigation was to explore how workspaces affect the people within them. Does a less inspirational and creative space have a knock on effect on productivity and is there any way to measure this? Do designers prefer to work in particular types of environments and locations? Does a lack of investment in workspace equal a lack of investment in attracting and retaining both clients and employees?
In order to try and identify some guiding principles or ideas behind the most successful creative workspaces, the study looked at existing literature on the area, and undertook qualitative research. For the latter, an email survey was sent to over twenty agencies across England.
The study found that creative organisations are at the forefront of a new wave of thinking about office environments. This thinking may have started off as simple self expression, but led to an understanding that creative and inspiring environments can help produce work of a similar nature.
This mailer was designed to present the results of the study. It was sent out nationally to the respondents who had completed questionnaires for the study. The design is printed on an A0 sheet of trace to represent the space and light which the investigation showed designers value in a workspace. The large sheet was folded down to A4 for mailing.